Content Marketing Institute contributor Ann Gynn has published an article featuring six exceptional content marketers and the traits that make them stand out.
The CMI team says, “We studied these six 2022 Content Marketer of the Year finalists (including the two winners) for clues.
Let’s peer into what makes these 2022 Content Marketer of the Year winners and finalists stand out.
1. They make it personal
Ebony Beckwith, chief business officer and Chief of Staff to Marc Benioff at Salesforce
Handling the responsibilities of her high-profile job keeps Ebony Beckwith’s days busy. In 2021, she willingly added host and interviewer of Salesforce’s LinkedIn Live series #BossTalks to her duties.
In each of the 22 episodes, Ebony brings herself to the job, chatting about the things she has in common with the influential guests. She’s tackled imposter syndrome with NFL player Kelvin Beachum, for example, and talked about letting go of perfectionism with TIAA CEO Thasunda Brown Duckett.”
6 Exceptional Content Marketers
Content Marketing Institute
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