Best Practices for Video Production in Influencer Marketing

Video has become an essential, amazing part of social media over the past decade.  It’s truly incredible to see how far the industry has developed since the days of the best social content coming from Instagram photos and tweets.  Now that all the major platforms are developing competing products to one another (Shorts, Reels, TikTok long-form videos), it’s important to

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UMass Amherst assistant professor wins $1.4 million grant to

Lauren Andrews, University of Massachusetts Amherst assistant professor and the Marvin and Eva Schlanger Faculty Fellow in the department of chemical engineering, has received a three-year, $1.4 million grant from the National Science Foundation for a collaborative project to engineer synthetic bacteria to neutralize toxic contaminants found in drinking water.

The work to create programmable living devices known as interspecies

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Rewards and Loyalty Should Be Top Marketing Priorities

  • Customer lifetime value is key for survival in today’s retail climate.
  • Retailers can impact their future values by offering customers exclusive deals and rewards that drive both acquisition and loyalty.
  • Honey rewards consumers at each stage of their shopping journey — from product discovery to checkout.

Today, building a brand and expecting customers to engage because of great product selection

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New 2022 SASE Market Trends Study Shows Solutions Exceed

DALLAS & SUNNYVALE, Calif.–(BUSINESS WIRE)–Masergy, the software-defined network and cloud platform for the digital enterprise, and Fortinet, a global leader in broad, integrated and automated cybersecurity solutions, today released the results of a new Secure Access Service Edge (SASE) research study from CIO. The findings show recent trends are accelerating investments in SASE solutions with recognized benefits exceeding

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Adobe Premiere Pro vs Apple Final Cut Pro

Adobe Premiere Pro or Final Cut Pro? When you’re investing in the video editing software that’s right for you, it’s an important decision – both offer first-class editing tools for beginners and professionals, for the home or studio in different ways. 

A lot relies on how you’ll use the video editor. Adobe Premiere Pro is a gold-standard, used across the

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